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Equitas Registered Investment Advisors

A Trusted Guide to Financial Advisory

You’ve worked hard, sacrificed, and saved. Now it’s your turn to be the person you want to be. As trusted fee-only Financial Planners and Experienced Fiduciaries, we have one focus: your financial well-being. 

We work with people like you each day to help ensure their retirement is exactly what they want it to be. Our planning approach encompasses investment goals, cash flow, Social Security, Medicare, taxes, estate planning, and much more.

 

Although we want to make sure your investments are performing at an optimal level, your retirement is about more than just the sum total of a balance sheet. Our bespoke and individually designed retirement plans  providing you with not only financial freedom, but an enriching and fulfilling retirement.

Don’t leave your retirement to chance. Call today to set up a free consultation.

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Why Hire a Fee-Only Financial Planner?

The success of a financial planner should be based on the success of his or her clients, not the number of financial products sold (with the exception of Life Insurance Products). This is why Equitas Advisors does not accept any referral fees, commissions or third-party kick-backs. All revenues earned within Equitas Advisors come from our members based on an agreed upon fee. This ensures that members receive advice that is unbiased and in their best interests. You are our number one priority!

 

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As a registered fiduciary, we are legally bound to always act in the best interest of our Clients. You always come first!

Fiduciary

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Because we are fee based, we are not swayed by commissions schedules. 
"On Your Team,
Not Your Payroll" 

Unbiased Counsel

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We have met, and maintain, the rigorous qualifications needed to be licensed and registered with FINRA, the SEC & NAIFA.

Registered  Investment Advisor (RIA)

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We go above and beyond  retirement planning, offering financial coaching while you are building your nest egg, we are not just here to manage it!

Beyond Retirement Planning

What Is a Registered Investment Advisor (RIA)? 


A registered investment advisor (RIA) is a financial professional firm that advises clients on securities investments and may manage their financial portfolios. RIAs are registered with either the Securities and Exchange Commission (SEC) or state securities administrators. RIAs have fiduciary obligations to their clients, which means they have a fundamental duty to always and only provide investment advice that is in the best interests of their clients.

 

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What Sets us Apart

At Equitas we take a broader more inclusive approach...

 

Many Life Insurance Professionals do not have the required knowledge, experience or the required licenses to propose investment and securitized retirement vehicles, so they stay in their lane. This makes the solutions that they offer limited to one type of financial product.

 

On the other hand, many Licensed Financial Advisors who may have the insurance licenses needed to propose nominal Life Insurance products simply choose not to. The prevailing motivation behind this is simply "every dollar that goes into something like a Life Insurance Product is a dollar that will not go into managed funds" Managed Funds are tied to a higher revenue stream for the Advisor, and there you have it!

 

Our approach is more inclusive of multiple disciplines, strategies and approaches! Our job is to listen to YOU, understand what your objectives are and bring our product and planning knowledge to bear to find you the vehicle or vehicles that get you where you want to go!  

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At Equitas Advisors we take a comprehensive look at your financial situation and building a specific financial plan to reach your goals. As a result, financial planning often delves into multiple areas of finance, including investing, taxes, savings, retirement, your estate, insurance and more.

What Is our expertise? 


As a registered investment advisor (RIA) we excel by employing a consultative process with our clients, listening to them closely and offering them strategic Financial Planning grounded in experience and market knowledge. This helps us illuminate a way forward for our clients to increase wealth while protecting their businesses and families.  

 

Retirement Planning

Creating a retirement plan begins with determining your long-term financial goals and tolerance for risk, and then starting to take action to reach those goals. The process can begin any time during your working years, but the earlier the better.

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Estate Planning

Preparation and management of an individual's financial situation in the event of their incapacitation or death. This planning includes the bequest of assets to heirs and the settlement of estate taxes and debts, along with other considerations like the guardianship of minor children and pets. Most estate plans are set up with the help of an attorney experienced in estate law. Some of the steps include listing assets and debts, reviewing accounts, and writing a will.

Wealth Management

Using a consultative process, the advisor gleans information about a client’s wants and specific situation. We then tailor a personalized strategy that uses a range of financial products and services to help the client achieve their goals. Wealth management should take a comprehensive approach. That is, to meet the complex needs of an affluent client, a broad range of services—such as money management, financial planning, investment advice, estate planning, accounting, retirement, and tax services—may be provided.

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Investment Management

Investment management is the maintenance of an investment portfolio, or a collection of financial assets. It can include purchasing and selling assets, creating short- or long-term investment strategies, overseeing a portfolio's asset allocation and developing a tax strategy with your CFO, CPA or Accountant.

Financial Coaching

A financial coach is a person who is trained (and trusted) to look at your finances and identify opportunities to better manage your money. Instead of making decisions for you, they’ll focus more on teaching you money management skills to help you become more confident in reaching your financial goals and build a solid financial foundation.

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EQUITAS BROKERAGE GROUP

EQUITAS ADVISORS LLC. 
Est. 2009

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Equitas Advisors LLC,

East Brunswick, New Jersey

Equitas Brokerage Group and webEquity are affiliated through common ownership with Equitas Advisors LLC.

and registered with: 

NJ Dept. of State #0400279599

NJ Dept. of Banking & Insurance #1290984

Equitas Advisors LLC is able to write business in 50 States

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Mailing Address: 

PO Box 69 East Brunswick NJ, 08816

Phone: (732)-898-3288 
Fax: (732)-898-3266 
info@equitasbrokeragegroup.com

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D-U-N-S # 12301913

Privacy Policy​

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Though we consult on Tax Planning Strategies in collaboration with CPAs  and Estate Planning Attorneys, our primary function is to outline how financial products and their structure may suit these strategies. Any information garnered from our consults should not be construed as advice on taxation as we are not certified accountants  or tax advisors. 

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